EILISH LEMIEUX | January 27, 2022 • 6 min read What’s New? Promotional Industry Trends for 2022 Without a crystal ball, it’s hard to say exactly what 2022 will bring. However, a global pandemic has taught us a few things and given us some insight into what industry trends are here to stay [...]
EILISH LEMIEUX | December 9, 2021 • 6 min read What is a SWAG Box? Short answer: it’s what you want it to be! We know it’s important to show gratitude to the people in our lives – staff, clients, loved ones – and there are many ways to do so. You can [...]
EILISH LEMIEUX | June 17, 2021 • 3 min read Don’t Let Flawed Copywriting Be Your Downfall Have you ever received a business email riddled with spelling, punctuation, or grammatical errors? For some people, poor copywriting can be an absolute turn-off, while others may unconsciously turn away without actually realizing why. A poll for [...]
JACQUIE DuVAL | February 17, 2021 • 4 min read The Advantages of Influencer Marketing Have you ever scrolled through your Instagram feed to see a beautifully done-up photo of a woman highlighting a product? Often, there will be a #ad or #gifted at the bottom of their post. This is likely the [...]
MISTY MUSHYNSKY | February 8, 2021 • 8 min read All by Ourselves, Together Ten of the longest months of our lives later, we still find ourselves working mostly or entirely from the comfort of our homes. Though technology has allowed us to stay connected virtually when required, our typical [...]
JACQUIE DuVAL | January 31, 2021 • 6 min read As businesses, we often have big news to put out – a merger, an event, or the launch of a new product. There are a few ways to showcase this news, but none is more effective than tapping into the news media. [...]
ALEX MORIN | GUEST BLOGGER • January 25, 2021 • 6 min read How’s this for a lousy day? It started when I woke up half an hour past when my alarm clock was supposed to go off. You see, I was given a cheap little alarm clock from a [...]
CATHERINE BUCHANAN | July 9, 2020 • 6 min read CREATIVE Promotional Marketing Agency recently announced that they would soon be offering new, BREAKTHROUGH digital marketing services. I was pretty psyched to hear that Search Engine Optimization would be one of them! I knew SO many companies who were overwhelmed [...]
CATHERINE BUCHANAN | May 21, 2020 • 4 min read As I lay in bed enjoying the first scroll through my Facebook, Instagram and LinkedIn feeds this morning, I’m acutely aware of how much this ritual has become a focal point in my life. According to the Canadian Internet Registration [...]
CATHERINE BUCHANAN | April 15, 2020 • 2 min read Well friends, the time for excuses is over. After what seems like a lifetime of writing and editing every imaginable type of marketing content, I am finally writing a blog. Eeeek. So Blog Already! So why [...]
