Your Brand.
Your Legacy.
Where Do I Start My Path To Sustainability?
Consumers and stakeholders are prioritizing eco-sustainability more than ever. There is now a genuine expectation for businesses to act responsibly. If that wasn’t reason enough to start acting, it’s important to know that companies that lead on sustainable initiatives gain an enhanced reputation as they are seen as trustworthy. This enhanced reputation means strengthened relationships with customers, employees, and partners.
Getting your organization started on the path to eco-sustainability may seem overwhelming. There is an abundance of information, but it can be hard to gauge what is relevant and what is just greenwashing.
- What are the rules?
- What are the costs?
- Who are the experts?
- How would we measure this?
The roadmap to eco-sustainability may look like a tangled quagmire of questions that lead to more questions, but we can help.
Your organization’s path to eco-sustainability is a journey. If you’re wondering where to start, you’ve already started. Thinking about eco-sustainability is the first step in that journey.
While some of these eco-sustainability decisions will need to be made internally within your organization, when it comes to your brand, CREATIVE can help untangle this confusing roadmap into a straight and simple path.
This simple path will help you:
Know Your Materials
Make a Better Choice
Share Your Actions
It all leads to a better choice - positioning your brand into one that believes in the before and after.
The Plastic Problem:
- Hard to recycle due to material separation
- Loses durability and mass during recycling
- Requires more energy and chemicals to process
Not all plastics are created equal — or easily recycled.
Plastic items, like the common solo cup, may seem recyclable, but the process is complex. There are 7 types of plastic, each needing to be sorted and processed separately. Even when recycled, plastic loses quality and durability with each cycle. This means more waste, more resources used, and ultimately a less sustainable path.
The Sustainable Choice:
- Infinitely recyclable with no loss of quality
- Retains original durability and longevity
- Saves energy compared to new production
- Supports a true circular economy
Aluminum is endlessly recyclable — without compromise.
Every time an aluminum bottle is recycled, it retains its strength, mass, and quality. Unlike other materials, aluminum doesn’t degrade over time, making it perfect for reuse. Recycling aluminum also requires far less energy than producing it from mined ore, reducing environmental impact and keeping the material in circulation — not in landfills.
Make a Better Choice
Sustainability isn’t all or nothing—it’s about making better choices, one step at a time. That’s why we’ve developed a 3-Star Sustainability Rating System to help you easily identify promotional products that align with your brand’s environmental goals. From materials and production methods to reusability and end-of-life impact, our rating system considers key sustainability factors so you can make informed decisions. Whether you’re looking for products made from recycled content, designed for long-term use, or fully compostable, our system makes it simple to choose better. Explore our top-rated sustainable products and take the next step toward a greener future.
ONE GREEN STAR
Products that have a component made from a sustainable material (such as recycled content or renewable material), entirely made from natural materials (stone, slate), or made from offshore wood.
BETTER
TWO GREEN STARS
Products that have a component made from a verified sustainable material (such as recycled content or renewable material), entirely made from renewable material (bamboo, cotton, jute), locally sourced wood, or significantly made from recycled content.
BEST
THREE GREEN STARS
Products entirely made from verified, sustainable material. (100% recycled content or verified responsibly sourced renewable materials).
Become Our Green Badge Client
Finding ways to measure the impacts of your eco-sustainable choices is an important and meaningful way to keep you accountable and on-track with continued efforts.
It’s also cause for celebration! Reduced your company’s carbon footprint two years in row? Celebrate it! Chose the product that has zero waste and used zero water in production? Celebrate it! Show off your green badge by ensuring it’s part of all your branding.
Build Your Brand & Stand Out From the Competition
Your company, with its eco-sustainable brand, will attract clients, business partners, and investors who value the work you are doing. Your established sustainability measures will allow you to be better prepared for future market changes, while your competitors scramble to catch up!
Showcasing your sustainability efforts enhances your brand’s reputation in multiple ways.
Be seen as an industry leader.
Strengthen customer loyalty.
Inspire employee engagement.
Differentiate your company from competitors.
