Results-focused, energetic and self-motivated, Samantha is a marketing professional with over 30 years of experience, 8 of which are in website analytics, social media, and email marketing. She has extensive B2B and B2C experience researching, analyzing, planning, implementing, and managing digital marketing projects in the retail (consumer goods), pharmaceutical, telecom, tech, airline, and real estate sectors, working with some of North America’s top fortune 500 companies. Samantha possesses a degree in digital marketing, is Google certified, and an active member of CMA and CPRS. She is diligent in working collaboratively with diverse stakeholders to optimize business goals.