A Slick Tradeshow Giveaway: WD-40 Precision Pens
OBJECTIVE:
As Bird Construction prepares for an upcoming tradeshow, the company seeks to provide appropriate giveaways for attendees in the construction industry. Instead of distributing generic items, the company desires to offer unconventional yet practical items aligned with the industry. They want it to be unique and functional and leave a lasting impression on the recipients.
STRATEGY:
We have previously used Tide-to-go as a tradeshow giveaway, but what if we could find something similar for tools? Perhaps a lubricant that prevents rust? Voilà , The WD-40 Precision Pen! This compact pen delivers the original WD-40 formula with pinpoint precision. It would make the perfect gift for those who use their tools on a daily basis.
RESULTS:
As the client steps onto the tradeshow floor, they bring a fresh and innovative product that will captivate the attention of their visitors and generate a buzz for their show booth.
PROJECT LEADS:
Monica Forss, B.P.E., CAS
Senior Promotional Marketing Consultant
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Gary Chan, B.Com
Project Manager & Social Media Specialist
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