Uniquely Decorated Company-Branded T-Shirts

OBJECTIVE:

Our local client, Inrock, is celebrating 30 years as a global leader in performance drilling tools, equipment and service. They were seeking several unique t-shirt designs to celebrate their 30th anniversary. They are always open to creative design concepts and love to use different methods of decoration on their brand of choice in garments.

STRATEGY:

We approached Attraction, which is a Canadian clothing supplier that carries Canadian-made and union-made garments, to design a storyboard using only the Inrock website as a design guide. Attraction came back with some beautiful designs, including screening, appliques and unusual print locations. They also specially designed the Extreme Reamer product that Inrock is world-renowned for.

RESULTS:

The client has ordered all of the concepts that were proposed! The employees and clients of Inrock are thrilled with their new team t-shirts, appreciating both the high-quality, Canadian-made product and the unique logos and imprints created specifically for them.

PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

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