Unique One-Of-A-Kind Retirement Gift

OBJECTIVE:

Our agency was tasked with finding a unique one-of-a-kind retirement gift to commemorate a successful career. We needed to find something that this recipient would cherish and could be personalized with a special note of appreciation.

STRATEGY:

We presented the idea of a custom liquor bottles that could accommodate a deep etch as well as a colour-fill imprint. It was determined that the recipients loved Jack Daniels. We engaged our creative services department with a virtual of the product and the special messaging on one side and the project logo on the back side. It was quickly approved by our client and the product was ordered.

RESULTS:

We were informed that this gift was PRICELESS to the recipient. He is looking forward to filling his keepsake as the bottle becomes empty. Mission accomplished!

PROJECT CREATOR:

Pete SMPete Kmech, MAS
President

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