Unique One-Of-A-Kind Executive Gift
OBJECTIVE:
Our agency was tasked with finding a unique one-of-a-kind gift for an executive celebrating his 50th birthday. We needed to find something that this recipient loves and could be personalized with a special note from his team.
STRATEGY:
We presented the idea of a custom Tequila bottle that could accommodate a deep etch as well as a colour-fill imprint on multiple sides. It was determined that the recipient loved Tequila Anejo and celebrating a party with his Amigos (friends) would be the perfect gift. We engaged our creative services department with a virtual of the product and the special messaging on both sides. It was quickly approved by our client and the product was ordered. To top it off, we coordinated the Mexican skull art shot glasses and a red bow to complete the presentation.
RESULTS:
We were informed that this gift was PRICELESS to the recipient. He is looking forward to filling his keepsake as the bottle becomes empty. Mission accomplished!
PROJECT CREATOR:
Pete Kmech, MAS
President
