
Magnetize The Golf Game:
Unique & Functional Golf Tournament Giveaway
OBJECTIVE:
What do you give to golfers who already have everything? Genesis is trying to answer that question. They hold an annual golf tournament and wanted to find a unique and functional golf tournament giveaway.
STRATEGY:
We introduced them to the STICKIT Magnetic Golf Towel! This innovative towel is equipped with a magnet that effortlessly snaps and holds onto carts, metals, hybrids, irons, wedges, putters, and bags. It offers convenient grab-and-go access and quick pickup around the green. Along with the Genesis branding, recipients will likely favour this towel over any other option.
RESULTS:
In summary, golf towels serve as practical, noticeable, and memorable promotional items. Over the last several years, Genesis has consistently utilized the STICKIT Magnetic Golf Towel as their favourite giveaway at golf tournaments.
PROJECT LEADS:
Monica Forss, B.P.E., CAS
Senior Promotional Marketing Consultant
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Gary Chan, B.Com
Project Manager & Social Media Specialist
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