Unique Client Holiday Gift
OBJECTIVE:
Our agency set out to locate the perfect holiday gift that could be placed at the reception of our top clients. We wanted to create a MEMORABLE conversation piece or promotion during the holiday season that reflected our CREATIVITY & SPIRIT during November & December.
STRATEGY:
We managed to source unbreakable Christmas ornaments in our corporate colors (pink, purple, blue) and then our team collaborated about ideas for a reception area gift. We determined that a WHOVILLE TREE with our custom branded ornament would be the perfect gift. We sourced all of the parts locally (fresh greens) and created the trees with decorations that included our corporate colors.
RESULTS:
We experience an overwhelming appreciation for these gifts and consistent feedback that we were extremely CREATIVE. Sales also increase substantially following this promotion.
PROJECT CREATOR:
Pete Kmech, MAS
President
