
Toques With Woven Patches
For A University Store
OBJECTIVE:
King’s University Bookstore is always looking to find wearable pieces that appeal to the University crowds.
STRATEGY:
We styled a cuff toque with a minimalist woven patch with the small King’s crown logo, for a subtle and retail-inspired look. The small patch is folded on the edge of the toque and makes the toque look custom made but also reflects the quiet force of King’s.
RESULTS:
The new toque style is on the Bookstore webstore and is a hot seller!
PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant
Click here to view my profile and my other projects!
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