Tool Gift Set To Generate New Sales
VENDOR SHOWCASE
OBJECTIVE:
A large agricultural company required gifts for dealers to drive new sales of their seed corn product line. They requested a high quality gift set for a typically male audience which included clever and classy packaging and a printed romance card which could provide additional sales related information.
STRATEGY:
A 3 piece tool set was selected, which included a knife, a pair of pliers, and a flashlight for its’ usefulness and portability in a truck or tractor. An insert card was created for the gift box which allow the addition of the company’s slogan: “CHOOSE THE RIGHT TOOL. GET THE BEST RESULTS!” The insert card allowed the ability to provide more marketing information about two types of seeds on the back side.
RESULTS:
The gift and the gift box were a tremendous success. Growth in seed sales were achieved as a result of this promotion.
INDUSTRIES:
Computer/Software • Transportation • Agriculture • Construction • Education • Finance • Food/Beverage • Forestry • Oil & Gas • Health • Hotels/Tourism • Manufacturing • Real Estate • Research • Utilities • Non-Profit
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