Sweatshirts For A Mining Company

OBJECTIVE:

Our client, Raptor Mining, needed some sweatshirts for his team of workers in Canada to wear. They wanted a fun design that incorporated Raptors and Canadian motifs.

STRATEGY:

We picked the new American Apparel sweatshirt to make the pieces look very retail. We did a white imprint, with a pop of colour, on a light-coloured sweatshirt for a more subtle look. The “Raptors Love Mining” text on the sweatshirt is a fun and unique way to portray their brand.

RESULTS:

The client is happy with the result and couldn’t wait to wear their new sweatshirts!

PROJECT LEAD:

Melissa Milligan, CAS, FAM Certified
Senior Promotional Marketing Consultant

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