Sweatshirts and Swag Boxes

OBJECTIVE:

Alex Cattoni is on a mission to shake up the marketing world with her global copywriting community called The Copy Posse. We are proud to partner with Alex on her Copy Posse Shopify store, sweatshirts and swag boxes.

STRATEGY:

The sweatshirts were a super comfy Fruit of the Loom crewneck with either a one-colour light purple screen on black or embroidery left chest on the grey. The sweatshirts were lovingly packed by Lisa in white swag boxes with tissue, decorated with the Copy Posse signature lightning bolt and included a personalized handwritten note.

RESULTS:

Alex asks that each Copy Posse member who purchases the sweatshirt post a picture and tag @CopyPosse when they have received it! Now her store has pictures of her students from all over the world repping the Posse! Watch out world for Alex Cattoni!

View Site www.shop.copyposse.com

PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

Click here to view my profile and my other projects!

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