Swag Boxes for a University Anniversary
Objective:
Create a premium, cohesive 60th anniversary gift experience that celebrates the University of Calgary’s legacy while reinforcing brand pride and emotional connection with recipients. The goal was to design a curated kit that felt meaningful, collectible, and reflective of the institution’s milestone.
Strategy:
The approach centered on storytelling through tangible, high-quality branded items—each piece contributing to a unified anniversary narrative.
- Elevated Everyday Use: Included a Stanley tumbler customized with a branded straw topper and charm to create a standout, functional hero piece.
- Brand Expression Through Detail: Designed a 5-pack of custom stickers to reflect university identity in a fun, versatile format.
- Professional & Personal Touchpoints: Paired an embossed journal with a branded pen to align with academic excellence and daily usability.
- Emotional Connection: Developed a custom romance-style card to celebrate the university’s history, impact, and relationship with its community.
- Cohesive Packaging: Delivered everything in a fully custom-designed box that ties together the 60th anniversary branding with a premium unboxing experience.
Each element was intentionally designed to balance utility, sentiment, and strong visual identity.
Results:
The final swag box delivered a memorable, high-impact brand experience that elevated the 60th anniversary celebration beyond standard merchandise.
- Created a cohesive and visually striking collection that reinforced institutional pride
- Delivered a premium unboxing experience that increased perceived value
- Strengthened emotional engagement through thoughtful storytelling and personalization
- Produced versatile, high-quality items with long-term usability, extending brand visibility
Overall, the project successfully transformed a milestone celebration into a tangible, lasting brand moment.
Project Leads:
