Summer-Themed University Giveaway

OBJECTIVE:

King’s University is consistently hyping up the incoming students on social media with outdoor essential giveaways of King’s University branded promotional products.

STRATEGY:

A recent social media post asked students to post their favourite summer memories and tag ‘kingsu’ in the photo. By doing this they were entered into a draw to win some of the recent summer-themed giveaway items we have supplied like the picnic basket and beach balls. In the past they had ordered beach umbrellas, inflatable loungers, picnic blankets, camping tumblers and the list goes on.

RESULTS:

The social media post was a big hit, as students tagged their posts for a chance to win an adorable summer-themed university giveaway.

PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

Click here to view my profile and my other projects!

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