Socks For School Staff Gift

OBJECTIVE:

Our client, Laurier Heights School, came to us looking for a nice staff gift, that would be different and useful.

STRATEGY:

Creative suggested custom dress socks that would be appealing to all genders, and useful for everyone. A clean design representing the school’s brand colours was created. The clean design allows the socks to be paired with any outfit without clashing.

These socks are part of the 1 + U = 2 Campaign with Mr. Nice Socks, a labour of love born and raised in Edmonton, Alberta. With their sock for socks philosophy, each pair of socks sold means TWO pairs of warm socks are donated to a local charity of choice.

RESULTS:

The custom socks are well received by the school staff. And this order, Laurier Heights School donated two pairs for every pair purchased to the Hope Mission in Edmonton.

PROJECT LEAD:

Kelly Tran, B.Sc, MAS, FAM Certified
Promotional Marketing Consultant

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