Social Media Marketing
OBJECTIVE:
Our client, Alberta Treaty 8 Trappers Association (AT8TA), came to us wanting to build community awareness for their annual golf tournament through means of social media marketing.
STRATEGY:
In order to reach an audience that AT8TA hadn’t already tapped into, we suggested doing a paid social media marketing campaign focusing on awareness as the objective. Although a sub-goal of this campaign would have been to get more sign-ups for the tournament, the main goal was to ensure the marketing dollars were utilized to reach a new audience.
RESULTS:
This 14-day awareness campaign resulted in over 150,000 impressions, successfully reaching an audience that AT8TA had not yet tapped into.
PROJECT LEADS:
Jessica Klimko, B.Com, CAS, CDMP
Digital Marketing Director, Promotional Marketing Consultant
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Gary Chan, B.Com, CAS, FAM Certified
Project Manager & Social Media Specialist
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