Red Board Member & Volunteer Shirts For A Food Festival
OBJECTIVE:
Taste of Edmonton celebrated its 40th anniversary and wanted to commemorate the special year by wearing RED! Traditionally, the 40th Anniversary colour is ruby red. The anniversary gemstone is a ruby because rubies represent an internal, inner flame, symbolizing that things are alive, strong, and thriving, even after 40 years.
STRATEGY:
We searched for a red polo with no collar and found the Recruiter polo by Holloway, which features wicking honeycomb knit material with a UV shield that protects against the sun with 50 UPF. We also designed a red Volunteer shirt in the beautiful red of the Clique Spin Eco Performance Jersey shirts used for years.
RESULTS:
The polos looked very sharp on the board members. The shirts were printed with the 40th Anniversary logo and were well received by all!
PROJECT LEAD:
Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant
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