OBJECTIVE:

The King’s University Admissions Group wanted to focus on items that centered around sustainability! Being that these items were for the purpose of High School recruitment, we wanted to keep things playful and fresh when we came up with all the designs.

STRATEGY:

The client had come looking for reusable snack bags but fell in love with the Pop Tart Pouches…we were inspired by all the color options that were available for us to use! We work with a limited color palette, so teal was an obvious choice (as the other King’s blue is EVERYWHERE). It just so happened that the teal looked good on all the natural colored items we chose.

RESULTS:

King’s University consistently gets complimented within their institution, and by students, and other University Recruiters, that they truly have the coolest and cutest swag.