Rebrand for an Industrial Coating Company in the Oil & Gas Industry

Objective:

The client approached us seeking a complete rebrand, as their existing logo felt outdated, overcomplicated, and difficult to reproduce across different mediums. Their goal was to achieve a refreshed look that remained true to their established brand colours, while creating a mark that was bold, modern, and memorable.

Strategy:

Our design team worked closely with the client to simplify and modernize the identity. We took inspiration from the plasma arc drawing they provided, refining it into a strong and versatile industry symbol that could be easily recognized and reproduced. Balancing simplicity with impact, we crafted a logo that not only stands out but also carries forward the essence of their brand.

Results:

The rebrand delivered a clean, modern logo that reflects the client’s professionalism while honouring their industry roots. Alongside the full set of logo files in all required formats, we developed a comprehensive logo manual to ensure consistency in application across print, digital, and branded materials. The result is a bold, unified identity that positions the client with confidence for years to come.