RC Zamboni Cooler for Hockey Team Fundraiser

Objective:

Create a standout, high-value fundraising item that would generate excitement, increase ticket sales, and reinforce team branding for the hockey program. The goal was to offer something unique—beyond typical raffle prizes—that would capture attention and drive engagement both in-person and online.

Strategy:

We designed a fully custom remote-controlled Zamboni that doubled as a functional cooler, blending novelty with utility. The unit featured a sleek, modern wrap with the team’s bear logo prominently displayed, along with dynamic metallic wave graphics to give it a premium, high-performance feel.

By combining a familiar hockey icon (the Zamboni) with interactive functionality (remote control driving) and practical use (cooler storage), the piece became both a conversation starter and a desirable keepsake. The item was showcased across fundraising channels, including event displays and social media teasers, to build anticipation and maximize reach.

Results:

The custom RC Zamboni quickly became the centerpiece of the fundraiser, drawing significant attention and increasing participation. Its uniqueness elevated perceived value, leading to higher ticket sales and stronger overall engagement compared to traditional raffle items.

Beyond immediate fundraising success, the piece also reinforced team identity and left a lasting impression on supporters—proving that creative, branded merchandise can meaningfully impact both revenue and fan connection.