Raising Awareness
OBJECTIVE:
To provide a t-shirt for Pink Shirt Day that students and staff could wear that displays their school motto – Choose Kind.
STRATEGY:
The shirt was chosen because both youth and adult sizes were available. The t-shirts were also used as a school fundraiser and were worn for Kindness Day at the school, as well as Pink Shirt Day.
RESULTS:
The t-shirts helped the school stand out and showcases their message loud and proud.
PROJECT CREATOR:
Vanessa Antoniuk
Promotional Marketing Consultant
