Property Management Company Rebranding

OBJECTIVE:

The client, a property management company, was looking to modernize their brand as part of a rebranding initiative that included a name change. They wanted their new identity to evoke comfort, peace of mind, and hassle-free living to better connect with their current and future tenants.

STRATEGY:

We began by developing a name and logo that captured the essence of the client’s desired brand attributes: modernity, comfort, and ease. Our design process ensured that the logo and branding reflected these values, with a clean and contemporary style. In addition to the logo, we created a comprehensive brand guideline that included digital signatures, letterheads, signage for properties, and colour schemes to ensure consistent representation across all platforms.

RESULTS:

The updated branding has been implemented across their properties and digital platforms, giving the company a cohesive and refreshed look. The new name and logo have been well-received, providing a sense of reliability and ease, while also positioning the company as tech-forward and customer-friendly. The next phase of implementing the communication strategy will further solidify their new brand in the market.

PROJECT LEADS:

Eilish Lemieux Editor & Copywriter Click here to view my profile and my other projects!Breanne Durand Web Designer & Digital Marketing DirectorClick here to view my profile and my other projects!Anna Paczkowska, FAM Certified Creative Director, Executive Virtual Marketing AssistantClick here to view my profile and my other projects!Pete Kmech, MAS PresidentClick here to view my profile and my other projects![rev_slider alias=”graphic-design-project-gallery-slider” /]