Promotional Products For A Utilities Company

OBJECTIVE:

Our client, ATCO, must consistently remind contractors and residents to remember to “Click Before You Dig” –  if you are planning to plant a tree, build a deck or start building a structure. The program now features a website where you can submit a request to locate and mark your underground utilities, as hitting an underground natural gas line can be extremely dangerous.

STRATEGY:

To promote this campaign, we created various promotional items. We initially focused on promotional products appealing to children and their parents by creating branded shovels and sand pails. We also created seeded paper postcards with the campaign details, hard hat stress relievers and gum packages.

RESULTS:

The campaign was highly successful. The branded shovels and sand pails were given out at different events across town in playgrounds. Seeded paper postcards were distributed to everyone with the campaign details – these cards could later be planted to grow flowers! The hard hat stress reliever emphasized the importance of safety in the campaign. The gum packages served as effective promotional items that would remain relevant for an extended period, keeping the message alive on the front lines.

PROJECT LEADS:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

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Briana Medwechuk
Graphic Designer

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