OBJECTIVE:

The objective of this promotion was to improve and protect the lives of Provincial Electrical Services employees by providing them with quality branded safety products that were compliant with the company’s health & safety policy, and thus, enhance the company’s own position in the marketplace through increased sales revenue from the professionally branded clothing.

STRATEGY:

The branded hard and shiny helmet and water-resistant vest were made from durable and sturdy material. This made them appealing to the company’s employees who wore them on-site at all times for both safety and brand exposure.

RESULTS:

The promotion was successful in two ways. On one hand, Provincial Electrical Services was able to increase the safety of its employees by reducing onsite injuries, and on the other hand, the company was able to increase its sales revenue by raising awareness about its brand through improved corporate visibility.