Pride Promotional Products For A News Station
Objective:
Global News aimed to celebrate and support Pride while increasing its visibility and positive brand recognition. To achieve this, they sought to distribute fun and functional giveaways that would stand out in the vibrant parade environment.
Strategy:
The plan was to utilize colourful fanny packs as eye-catching, reusable items that attendees would keep and wear, effectively turning them into mobile billboards. Additionally, paper fans would be provided to offer immediate comfort in warm parade conditions; these fans would also serve as a canvas for bold Global News branding. Together, these low-cost items promote inclusivity, provide practical value, and enhance brand presence among a large and diverse audience.
Results:
The client was very pleased with the final outcome and was excited to celebrate and support Pride.
Project Leads:
