Pop-Up Store With Branded Apparel For Employees Across Canada

Objective:

WELL Health wanted to give its employees an opportunity to acquire branded apparel and merchandise. They wanted them to have the chance to purchase various branded items, but also offer a gift to each employee in appreciation of their work with the company. This initiative would promote the company’s brand and also acknowledge the efforts of its staff.

Strategy:

CREATIVE developed an online pop-up store for WELL Health that allowed employees to place orders for branded promotional products and apparel. Various logo designs and branding techniques were used to make the collection of products unique and enticing. The store was open for a specific period of time to collect orders and then all products were ordered and delivered at the same time after the store was closed. As a gift to the employees, WELL Health gave each employee $25 towards their purchase in the form of a store credit. Some items were priced under this amount, so an employee could still have their choice of a few of the items as a gift to them if they could not pay extra. If the employee chose to purchase additional items, they had the option to pay using their credit card.

Results:

The online pop-up store not only served the purpose of gifting a branded gift to each employee, but also accommodated the ability to purchase additional branded pieces if they chose to. Accounts were pre-loaded with the store credit, orders were collected, and products were distributed in an organized and timely fashion. The result was a very successful campaign with lots of positive feedback. Many people have already expressed interest in reopening the store soon to allow employees another chance to purchase more items. For WELL Health, they were able to incentivize their employees with a gift while also promoting their brand.