Personalized Backpacks For Employees

OBJECTIVE:

Northwestel needed an item for the IT team members that wasn’t another jacket but still something they could use daily while differentiating each team.

STRATEGY:

We went with a Projekt backpack that was clean and functional with a protective laptop pocket to hold the laptop the team needed to carry around.

RESULTS:

We personalized each backpack with the IT Team name, to distinguish each team subtly, thus creating team pride for each member.

PROJECT LEAD:

Kelly Tran, B.Sc, MAS, FAM Certified
Promotional Marketing Consultant

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