Organic Social Media Strategy

OBJECTIVE:

To create a social media strategy on LinkedIn that will successfully grow the brand reputation, build brand awareness, generate leads and conversions for Force Inspection Services in the market, using digital tactics.

STRATEGY:

Our strategy for LinkedIn was to create consistency in Force Inspection’s content. When we first began this project, the post frequency was sporadic and not scheduled. This can result in low conversion and inevitably will decrease Force’s per post impact on their followers.

Each week, Jessica and the client set aside time to discuss and curate the topic for the week. She then posts once a week, at the right time for maximum reach and visibility and according to LinkedIn’s algorithm specific for their target audience. We focus on creating a variety of posts such as employee highlights, before and after’s, safety milestones, and more!

Gary covers the end-of-month reporting which includes metrics covering post-performance, reach, and engagement. To simplify for our client, we put these into easy-to-follow notes and recommend different strategies based on each month’s results.

RESULTS:

For the duration of 3 months (December 2020 to February 2021), we saw a clear increase in followers, from 1460 to 1538. As the Page Clicks graph also indicates, each time a new post was published, there is a surge of viewers clicking through to the Force Inspection Services LinkedIn page. The result of a high click-through rate means that viewers are inclined to learn more about Force Inspection Services in general.

PROJECT LEADS:

Jessica Klimko, B.Com, CAS, CDMP
Digital Marketing Director, Promotional Marketing Consultant

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Gary Chan, B.Com, CAS, FAM Certified
Project Manager & Social Media Specialist

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