Occasion-Based Marketing For Pride Month
OBJECTIVE:
Have you considered adjusting your company branding to match specific occasions in the year? Many have done it on social media with profile photos, but do you know that promotional products can be done the same way? Take Agilus as an example; they wanted to modify their logo to match Pride Month in support of their belief in diversity, inclusion, and equity in the workplace.
STRATEGY:
The plan was simple: create a rainbow version of the Agilus logo, print it on their favourite t-shirt, and then make it available exclusively on their online company store before June for all their employees.
RESULTS:
This Rainbow Agilus T-shirt has since become a staple on their web store and is available to purchase beyond June.
PROJECT LEADS:
Monica Forss, B.P.E., CAS
Senior Promotional Marketing Consultant
Click here to view my profile and my other projects!
Gary Chan, B.Com
Project Manager & Social Media Specialist
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Rob Mandryk, B.COM, CAS, FAM
Program Manager, Virtual Marketing Assistant
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