New Music Launch Campaign – Digital Billboards
OBJECTIVE:
Our client, a talented local music artist, approached us with a goal: to create buzz and drive excitement around the release of her latest music. She needed a bold, memorable way to connect with new listeners and build her fanbase.
STRATEGY:
We designed a visually striking series of digital billboards, strategically placed throughout West Edmonton Mall â one of the busiest shopping destinations in Canada. The centrepiece was a massive display over the lagoon, supported by multiple kiosk screens strategically placed throughout the mall for maximum visibility. Each ad included a QR code, allowing passersby to instantly learn more about the artist and start streaming her music. To broaden the reach, we also placed a large outdoor billboard targeting heavy traffic on the main road near the mall.
RESULTS:
The campaign turned heads and generated incredible visibility, with stunning visuals that captured the energy and the vibe of the artist and her music. The visual impact across key mall areas and the busy roadway helped create a strong launch moment that left a lasting impression.
View Site shawneekish.com
PROJECT LEAD:
Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant
Click here to view my profile and my other projects![rev_slider alias=”graphic-design-project-gallery-slider” /]
