Make A Statement At Events
OBJECTIVE:
A virtual assistant company was looking to make a statement at its future corporate events. They required a fun, memorable and refreshing product that could create an unforgettable experience that was long-lasting and tied into its marketing objective.
STRATEGY:
Our agency selected a CUSTOM, remote-controlled, Bluetooth speaker truck. It was chosen because of its ability to draw attention to the ASSISTANT model that VEA uses (Virtual Executive Assistant). But, it was a REFRESHMENT assistant that could be driven remotely throughout the event while music was playing. Cold refreshments were placed in the body of the cooler and distributed at their events.
RESULTS:
The product was extremely well received. It was a conversation piece that created a memorable branding moment. Discussions are now in place for custom bottled water with VEA’s branding on it to be accompanied in the cooler.
PROJECT CREATOR:
Pete Kmech, MAS
President
