Linkedin Marketing
OBJECTIVE:
TAG Logistics came to us because they wanted to increase brand awareness and social presence in the trucking and logistics industry. We set up and optimized a LinkedIn business page for them and started posting over the next six months. We aimed to establish TAG as an expert in the industry by sharing informative and relevant content, such as industry news, insights, and best practices.
STRATEGY:
Before posting, we optimized LinkedIn to have key wording in the bio and beautiful imagery for the cover photo. We then defined the target audience so we could create content that would resonate with this audience and increase engagement. In order to stay ahead, our Social Media Specialist would pre-plan all the content for the upcoming month for approval and schedule it.
RESULTS:
From our creative and strategic posting, we have increased TAG Logisticsâ following and social presence on LinkedIn. We have since resigned for an additional 6-month campaign in order to continue building their brand online.
PROJECT LEADS:
Jessica Amber Hoppe, B.COM, DBM
Digital Marketing Director & Social Media Specialist
Click here to view my profile and my other projects!
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