Lifestyle & Team Profile Photoshoot
OBJECTIVE:
Our client needed lifestyle images of their facility and production areas and profile pictures of their executive team. The photos would be used in a variety of marketing materials and their new website.
STRATEGY:
Because the entire shoot was on-location, at our client’s offices and production facility, some collaboration and pre-planning was necessary to streamline the process and make best use of our time there. We brought a variety of equipment to accommodate different lighting levels depending on the part of the building we would be in. For the profile pictures, we had several backgrounds ready to try out, ultimately picking the darker theme to do with the visual look of their upcoming website. The entire staff in the production areas was notified ahead of time so that we would be able to move freely and shoot any part or process / production. After the photoshoot, the client had a chance to preview all images and we applied final post-edits to the chosen ones. The new website now proudly displays all custom images in a same style to match the overall design theme.
RESULTS:
Our client is very happy with the professional and consistent look of all team photos and the lifestyle photos. The website has a stylized design thanks to all photos being custom. The client is very happy to showcase the real, hands-on work that goes on behind the scenes, which often is missed or unseen but yet, is the true heartbeat of the company.
PROJECT LEADS:
Casey Chapman
Photographer
Click here to view my profile and my other projects!
Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant
