Leave Behind Branded Products
OBJECTIVE:
The client introduced a new product, Panaji naan bread, and needed some branded products to use when dropping off samples to clients and prospects.
STRATEGY:
The Panaji brand itself is colourful and fun. The different colours correspond to different flavours of naan bread. We wanted to pull one of the colours from the brand and find promotional products that were not only functional but corresponded to the colour orange.
RESULTS:
The client is very happy with the product selections and the way the Panaji brand is represented. They feel proud leaving behind samples of the naan bread and the promotional products.
PROJECT LEAD:
Melissa Milligan, CAS, FAM Certified
Senior Promotional Marketing Consultant
