OBJECTIVE:

The objective of this promotion was to provide paramount visibility at an insurance convention, as well as to provide a vehicle for name retention following the convention.

STRATEGY:

The conventioneers comprised presidents, CEOs and risk managers of national corporations. All visitors that came to the booth were given a chance to spin a Las Vegas wheel. This wheel determined the number of Nevada Tickets the visitor received. The tabs on the tickets were pulled. The prize of a beaver was won if they uncovered a row of cherries.

RESULTS:

The client was elated with the response from the promotion long after it ended. The activity surrounding the client’s booth was second to none, the Toronto branch office has been inundated with business since the convention, and the Convention Organizing Committee has suggested that perhaps the convention should be renamed the “Beaver Convention.”