
Home Inspections Company
Pop-Up Store With Branded Apparel
OBJECTIVE:
Atta-Boy Inspections wanted to provide an easy option for their franchise owners to purchase branded apparel, supplies, and promotional items to help them with their business. They wanted to create a user-friendly, accessible online store that serves this purpose and delivers the items to their door. In doing this, they also wanted to ensure brand consistency across the company franchises that met their brand standards.
STRATEGY:
CREATIVE developed an online store for Atta-Boy Inspections consisting of a collection of uniform pieces worn on a daily basis, giveaway pieces for clients, and print material pieces such as business cards, brochures and rack cards. The online store is accessible at any time on any device and showcases the product with minimum order quantities and price breaks clearly stated online. This makes the ordering process simple and avoids the need to hold inventory. Purchases are made with a PO # as payment and are invoiced to the franchise once the order is shipped and complete.
RESULTS:
This store serves the purpose of creating an online experience that is easy to use and accessible at all times to the franchise owners. It accommodates order management, payment collection, and reporting. It also reinforces the goal of ensuring the brand is consistent across all promotional and print items making sure all pieces meet the required brand standards.
PROJECT LEADS:
Kelly Tran, B.Sc, MAS, FAM Certified
Promotional Marketing Consultant
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Rob Mandryk, B.COM, CAS, FAM
Program Manager, Virtual Marketing Assistant
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