Hockey Team Pop-Up Store With Branded Apparel

OBJECTIVE:

When the Edmonton Federation Hockey League (EFHL) started looking for a way to offer their members branded apparel as well as some branded championship items during the playoffs, they came to us with ideas in hand.

STRATEGY:

After many detailed, important discussions on how we could help the EFHL convert their ideas into a finished high-quality product, we finally decided on having them open a Pop-Up Store, which would contain a variety of company-branded pieces for all their members to choose from.

RESULTS:

The Pop-Up Store ended up being a huge hit with the hockey team members! The EFHL identity has since been able to expand its reach, with kids throughout Edmonton and area minor hockey now sporting the company’s logo.

PROJECT LEADS:

Shawn Thornewell
Promotional Marketing Consultant

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Rob Mandryk, B.COM, CAS, FAM
Program Manager, Virtual Marketing Assistant

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