Hockey Team Pop-Up Store With Branded Apparel

OBJECTIVE:

The Edmonton Federation Hockey League (EFHL) wanted a user-friendly online store that would accommodate the purchasing and distribution of EFHL branded merchandise. This would allow anyone associated with the organization including EFHL administration, hockey teams, players, coaches, and parents to have access to the store. The EFHL brand was fairly new and they wanted to build awareness of the brand and ensure there was brand consistency with any items created for distribution. They also wanted this store to promote a “Champions” brand that would showcase the winning teams in the league each year.

STRATEGY:

An online pop-up store was created to accommodate the order management and distribution of the branded items. Access was given to anyone involved in the organization and purchasing was made available at specific times throughout the year. A secure payment gateway was set up to collect payment via credit card. Also, our design team created a “Champions” EFHL logo that was approved by the EFHL organization and portrayed online as a logo option on specified items. The store also accommodated orders for championship rings that are given to the winning teams each year.

RESULTS:

The store is successful in providing a simple, secure solution to the order management and purchasing of branded EFHL items. The “Champions” logo designed by the team at CREATIVE was received very well. The items are high quality and look fantastic with the new brand that is now being enforced. The store provides the brand recognition and consistency that was desired.

PROJECT LEADS:

Shawn Thornewell
Promotional Marketing Consultant

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Rob Mandryk, B.COM, CAS, FAM
Program Manager, Virtual Marketing Assistant

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