Gummy Bear Bags For A Golf Tournament

OBJECTIVE:

We wanted to sponsor a snack item for the Annual BNI Charity Golf Classic, as something different to stand out. To create an item that would work as a business card, without placing a classic business card in the swag bag for all the golfers.

STRATEGY:

We came up with a design that would be memorable to tie in the gummy bears to relate the branding to the item and the event, including contact information and a QR code to the digital business card that contains more information about the consultant. It was added along with a pen with the consultant contact as well, for an item that will stay around after the gummer bears are consumed.

RESULTS:

The pairing of the pen and gummy bears was very well received. A clever design with the gummy bear golfer ties the snack item to the event they are intended for.

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PROJECT LEADS:

Kelly Tran, B.Sc, MAS, FAM Certified
Promotional Marketing Consultant

Click here to view my profile and my other projects!Briana Medwechuk
Graphic Designer

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