Giving A County More Exposure

OBJECTIVE:

Flagstaff County, located in east-central Alberta, wanted to not only create more local exposure for this small, quaint county but also use this promotional item as a gift.

STRATEGY:

After some digging and creative thinking we found the perfect item for this promotion! Given the beauty of the town and its location, this Field & Co^® computer backpack tote, made from cotton canvas speaks to Flagstaff County’s nature and location in its entirety. This tote has high-perceived value and once the client’s logo was applied in tone on tone, it became a classy, usefull, versatile and different item that also speaks to this district’s originality.

RESULTS:

As a result, Flagstaff County was thrilled and impressed not only with the high-quality of the product itself but also the decoration and the overall country feel of this fashionable tote!