First Aid Kits For Festival Volunteers
OBJECTIVE:
Taste of Edmonton is a summer food festival that relies on a large group of volunteers to run the festival in the hot summer month of July in Edmonton. We were tasked in finding a small but mighty little gift to give to the volunteers.
STRATEGY:
We came up with a first aid kit filled with bandages, antiseptic towelettes, antibiotic ointment and a first aid guide. The little cases were imprinted with the full-color Taste of Edmonton 40th Anniversary logo. Once the items are used the case can be used for many other functions like tech case, for medication or other little trinkets.
RESULTS:
The Volunteers who were on their feet all day were super appreciative of the little kits.
PROJECT LEAD:
Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant
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