Festival Staff, Volunteers and Merchandise T-Shirts
OBJECTIVE:
We were asked to provide t-shirts in a variety of colorways to distinguish volunteers, festival staff, tech staff, and the festival team, and to sell as merchandise for the 38th annual Northern Alberta International Children’s Festival.
STRATEGY:
Ever mindful of budget, we had to find a t-shirt with deep inventory that was available in an array of colorways and that had a full size range from toddler to adult. As well, the t-shirt had to stand up to a full colour one-location imprint and a one colour back imprint.
RESULTS:
As a proud St. Albert resident herself, Melissa Milligan, who was the Project Creator, was excited to be able to walk around the event and see the t-shirts in action. And more importantly, her client was really impressed with the quality of the imprint and the quality and vibrant colorways of the t-shirt.
PROJECT LEAD:
Melissa Milligan, CAS, FAM
Senior Promotional Marketing Consultant
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