
Farm & Local Butcher Shop Photoshoot
OBJECTIVE:
Our client needed high-quality lifestyle, product, and outdoor/animal photographs that could be featured on their website, social media platforms, and in digital marketing ads. This project aimed to capture the authentic essence of the farm and this butcher shop and to highlight the products they sell.
STRATEGY:
We scheduled an on-site visit to the farm and identified key areas and subjects. Our strategy focused on capturing three main categories of photos: lifestyle, product, and outdoor/animal. For lifestyle photography, we aimed to capture candid and engaging images of people working in the butcher shop, emphasizing community and the hands-on nature of their business and custom cuts of meat they provide to their customers. In product photography, we focused on creating high-quality images of the farm’s produce and goods, ensuring they looked visually appealing and marketable. For outdoor and animal photography, we aimed to capture the natural beauty of the farm’s landscapes and the charm of its animals. Each shot was carefully planned, considering lighting, composition, and overall aesthetic, using professional-grade equipment to ensure high-quality results.
RESULTS:
The photos from this shoot boosted the client’s marketing efforts, enhancing their brand image and driving greater engagement across digital channels. Overall, the project successfully created a compelling visual narrative that resonates with the client’s audience. The images are being used in their social media ads and the landing page, which we created to increase their revenue through their online offers.
PROJECT LEADS:

Casey Chapman
Photographer
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Laurel Cleall
Social Media Director
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Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant




