Event Participation

OBJECTIVE:

CISN Country 103.9 is one of the sponsors at the Big Valley Jamboree and required a promotional item that would be fun and versatile enough to be used by all kinds of demographics at this country music festival.

STRATEGY:

We created a bandana for this project – an item with country roots and which can be used in so many different ways, anyone can find a suiting look for themselves. We printed the radio station’s logo in a step and repeat format so that no matter how they’re being worn, the logos will definitely show on everyone.

RESULTS:

The bandanas spurred a lot of engagement from the event goers and TV personalities, who wore them in their own style creating great exposure for this Big Valley Jamboree sponsor. The CISN Country’s brand representation truly made a big impact at this yearly festival!