Engaging Members With A
Pre-Show Message Video
OBJECTIVE:
Lakeland Credit Union, a trusted community bank, organized a “Movie in the Park” event as part of their member appreciation initiatives. They tasked us with producing a pre-show video that would capture the essence of their brand, express gratitude to their members, and enhance the overall event experience.
STRATEGY:
We crafted a pre-show video that combined heartfelt messaging and highlighted Lakeland Credit Union’s dedication to the community, featuring authentic footage of members and staff to foster a personal connection. Incorporating uplifting music and authentic footage, the video conveyed appreciation and pride in being a part of the Lakeland community. We ensured the messaging aligned with the casual, family-friendly atmosphere of the event while reflecting the credit union’s core values.
RESULTS:
The video resonated with attendees, creating a warm and welcoming tone that enhanced the overall event experience. It served as a memorable reminder of Lakeland Credit Union’s commitment to its members. Additionally, the video strengthened brand recognition by presenting the credit union as a community-focused institution, further solidifying trust and loyalty among members.
PROJECT LEADS:
Ryan Northcott
Video Production & Drone Imaging
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Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant
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