Custom Lapel Pins For A Dental Association
Objective:
Our client was looking to create a meaningful, commemorative item to welcome new members to the Alberta Dental Association, while reinforcing a sense of pride and belonging from day one.
Strategy:
We developed a custom lapel pin, uniquely designed for each year’s incoming members, making it both personal and collectible. The pin is presented on a thoughtfully designed backer card that includes a warm welcome message, highlights key member benefits, and a QR code for easy access to the association’s online portal. This combination bridges a physical keepsake with a seamless digital experience.
Results:
The annual lapel pin serves as a simple yet impactful symbol of membership, marking each member’s entry year in a tangible way. Paired with clear, accessible information, it creates an immediate sense of connection while also guiding new members toward valuable resources—delivering both emotional and practical value in a compact format.
Project Leads:
Kelly Tran, B.Sc, MAS, FAM Certified
Promotional Marketing Consultant
