Eagle Stuffed Animals To Support University Athletics

OBJECTIVE:

The King’s University’s Eagles Athletic program has evolved since entering the scene in the early 1990s! The great Eagle is the mascot! Today, Eagles Athletics houses competitive men’s and women’s teams in volleyball, basketball, badminton, cross-country/track and soccer/futsal. The vital athletic program boosts awareness of the university and supports positive student enrolment.

STRATEGY:

We found a cute Eagle stuffed animal to be the ambassador for student collectors of the Eagle of the Year!

RESULTS:

King’s has created a “Support Eagles Athletic” campaign to adopt an Eagle program as a fundraising tool to support the student-athletes as they compete and excel at their academic achievements!

Keep Soarin!

PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

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