
Riding The Crocs Charms Culture
With Custom Shoe Charms
OBJECTIVE:
Enhancing brand awareness is a key goal for every business. Somagen Diagnostics seeks effective solutions that are both cost-efficient and representative of their expertise in clinical diagnostic solutions.
STRATEGY:
To effectively convey their message, we proposed custom shoe charms for Crocs and shoes alike. These charms appeal to a broad audience, including children, teenagers, and casual users, making them ideal for awareness campaigns. Their playful design engages younger audiences while also being collectible for all age groups.
RESULTS:
We are currently creating a second batch of unique designs for Somagen Diagnostics to complement the first order. The organization aims to create a complete collection of custom shoe charms to enhance its offerings and services.
PROJECT LEADS:
Monica Forss, B.P.E., CAS
Senior Promotional Marketing Consultant
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Gary Chan, B.Com
Project Manager & Social Media Specialist
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Briana Medwechuk
Graphic Designer
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