Custom Crossbody Bags For A University Store

OBJECTIVE:

King’s University has two beautiful brand colours – blue and yellow to signify their brand promise to be a beacon of “Bright Hope for Tomorrow”. The bookstore wanted to add a little brightness to its functional accessory options for students in the university store. What better way than to design a bright yellow crossbody bag? All the rage at the moment!

STRATEGY:

We enlisted the help of our Canadian supplier Martini Vispak to custom make the crossbody bag by sublimating the whole bag matching the Pantone yellow and then imprinting it with the new pill shape logo.

RESULTS:

The result was a beautiful custom crossbody bag that can be ordered in low quantities and fulfilled as needed.

PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

Click here to view my profile and my other projects!

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